Our brand
The ºÚÁÏÉç launched its new brand in April 2023 after a research process that began in 2021. As part of the rebranding, the ºÚÁÏÉç replaced its crest, a distinctly colonial symbol, with a new logo and brand identity.
The transition
In April 2023, the ºÚÁÏÉç developed a new visual identity that reflects equality, inclusivity and progress.
The crest (from 1886)
The ºÚÁÏÉç has historically used the crest shown below. However, in 2021 the ºÚÁÏÉç concluded it needed a new primary identity that did not have a distinctly colonial connotation. While the crest remains an indicator of a connection to the ºÚÁÏÉç, it is no longer the primary identifier used by the ºÚÁÏÉç with the public.
Current logo (from 2023)
More than just a logo
The spirit of the brand guides the actions of employees, board and committee members as they engage with registrants and the public they serve. Through the lens of the new brand, the ºÚÁÏÉç continues to fulfill its mandate by ensuring:
- physicians and surgeons are fit and competent to practise medicine;
- its regulatory processes are just, fair and equitable to all people; and
- the daily actions and behaviours of all employees, board and committee members exemplify the ºÚÁÏÉç’s commitment to diversity, and cultural safety and humility.
Multi-year process
The rebranding was a multi-year process that began in 2021. It involved gathering input from the public, registrants and partner organizations.
- 1,055 members of the public
- 2,198 registrants
- 14 partner organizations
Feedback from these groups informed the work that went into the development of the new brand and visual identity.
